Backes & Strauss

Backes & Strauss is the world’s oldest diamond company founded in 1789. Today, we create bejewelled watches, which are handcrafted in Switzerland and inspired by the elegance of 19th century London.

Last Backes & Strauss News

Backes & Strauss Unveils The Earl Of Strauss Brilliant

Backes & Strauss, the oldest diamond company in the world, is delighted to launch the second generation of its sophisticated and dandy Earl of Strauss collection; the Earl of Strauss Brilliant. In a dazzling synergy, this snow-white masterpiece marries together the unrivalled heritage and know-how of Backes Strauss, Masters of Diamonds with Franck Muller, Master of Complications.

HRH Prince Michael Of Kent Visits Japan To Launch New Collection

Backes & Strauss and their official partner in Japan, World Commerce Corporation, were delighted to welcome His Royal Highness Prince Michael of Kent to Japan this March. Over the course of 3 days, HRH, as the Royal Ambassador for Backes & Strauss, attended a number of VIP and press events hosted in Kyoto, Tokyo as well as the historic town of Karuizawa.

Backes & Strauss Highlighted Video

Watchonista Articles

Backes & Strauss – The Diamond Watchmaker Turns To Tourbillons

Founded in 1789, Backes & Strauss initially was one of the world’s greatest jewelers and diamond merchants. The manufacture thrived for more than two centuries. In 2003, Vartkess Knadjian, CEO at the time, initiated a management buy-out to concentrate the activities on creating a luxury watch brand focused on diamonds.

Only Watch: A First For Backes & Strauss!

Among the 6 ladies’ watches chosen for the 2013 edition of Only Watch, the world’s most ancient diamond dealer opens his heart with this jewel watch stemming from the Victorian collections of the 1789 honourable English house.