Backes & Strauss
Backes & Strauss is the world’s oldest diamond company founded in 1789. Today, we create bejewelled watches, which are handcrafted in Switzerland and inspired by the elegance of 19th century London.
The Backes & Strauss Renaissance collection, with its deliciously slim cases, has had one new poetic timepiece added to the collection: the Piccadilly Renaissance Diamond Heart.
London-based Luxury Watch House, Backes & Strauss, was a proud sponsor of the first Lewa Borana Ball this November. The fundraising event was held at the Dorchester Hotel on Thursday, 1 November, 2018 and helped raise £588,000 GBP in support of the Lewa and Borana Conservancies’ next generation of conservation work.
Founded in 1789, Backes & Strauss initially was one of the world’s greatest jewelers and diamond merchants. The manufacture thrived for more than two centuries. In 2003, Vartkess Knadjian, CEO at the time, initiated a management buy-out to concentrate the activities on creating a luxury watch brand focused on diamonds.
Among the 6 ladies’ watches chosen for the 2013 edition of Only Watch, the world’s most ancient diamond dealer opens his heart with this jewel watch stemming from the Victorian collections of the 1789 honourable English house.